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Our Mission

ash-ibex was founded on a simple principle: Australians deserve news coverage that respects their intelligence and values their time. We believe informed citizens make better decisions, and quality journalism serves as the foundation of a healthy democracy.

Our editorial approach combines traditional journalistic rigour with modern delivery methods. We verify sources, provide context for complex issues, and present multiple perspectives on matters of public interest. Every story we publish meets our standards for accuracy and fairness.

From breaking news to long-form investigations, we cover the stories that affect everyday Australians across all states and territories.

Modern open plan office workspace with natural lighting

Editorial Standards

Our newsroom operates under a comprehensive code of ethics that governs how we gather, verify, and report information. These standards aren't just guidelines—they're commitments we make to our readers every day.

  • Multiple source verification for all factual claims
  • Clear distinction between news and opinion content
  • Transparent corrections policy when errors occur
  • Independence from political and commercial influence
  • Commitment to hearing all sides of contentious issues
Professional team reviewing documents in meeting room

Our Journey

Key milestones in building a trusted news source

2018

Foundation

ash-ibex launches with a small team of experienced journalists determined to create reader-focused news coverage.

2020

Regional Expansion

Correspondent network extends to all Australian states and territories, strengthening local coverage.

2022

Digital Platform Launch

New mobile app and redesigned website provide seamless cross-device reading experience.

2024

Business Intelligence Division

Specialised team begins producing sector-specific analysis and market reports for professionals.

2026

2.4 Million Readers

Readership milestone reflects growing trust in our editorial approach and content quality.

87
Editorial Staff
8
Years Operating
12
Industry Awards
6
Bureau Offices

Leadership Team

The people behind our editorial vision

Margaret Holloway

Editor-in-Chief

Daniel Westbrook

Managing Editor

Linda Nguyen

Head of Digital

Robert Ashford

Business Editor

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